Privacy Policy

Fellora.ae is operated by Fellora Flowers Trading LLC, Dubai, United Arab Emirates. In this policy, "Fellora," "we," "us," and "our" refer to Fellora Flowers Trading LLC.

We may collect information supplied by customers, recipients, website visitors, or authorised representatives, including names, telephone numbers, email addresses, billing and delivery addresses, recipient details, greeting-card messages, order history, customer-service communications, photographs submitted for personalised products, and marketing preferences.

We may also collect technical information such as IP address, device type, browser type, operating system, referring pages, pages viewed, approximate location, session information, cookie identifiers, and information about how the website is used.

Payment card information is processed by authorised payment providers. Fellora does not intentionally store complete card numbers or security codes on its own systems.

Customers may provide another person's details so that Fellora can prepare and deliver a gift. The customer confirms that they are authorised to provide those details for this purpose. We use recipient information primarily to confirm the location, coordinate access, deliver the order, resolve delivery issues, and comply with legal obligations.

We use personal information to process payments; confirm, prepare, personalise, and deliver orders; communicate with customers and recipients; provide customer support; manage cancellations, complaints, refunds, and fraud prevention; maintain business and tax records; improve the website and services; protect our rights and systems; comply with legal obligations; and send marketing communications where permitted.

Depending on the circumstances, we process information because it is necessary to fulfil an order or take steps requested before an order, because we have a legal obligation, because it is necessary for legitimate business interests that do not override individual rights, or because consent has been provided. Consent may be withdrawn where processing relies on consent, without affecting earlier lawful processing.

We may share only the information reasonably required with payment processors, banks, delivery partners, couriers, technology and hosting providers, communication providers, analytics and security vendors, professional advisers, suppliers such as bakeries, and government or law-enforcement authorities where required.

We do not sell personal information. Service providers may use information only for agreed services and appropriate legal or security purposes.

Some service providers may process information outside the United Arab Emirates. Where required, Fellora uses reasonable contractual, organisational, or legal safeguards for international transfers.

Fellora.ae may use essential cookies needed for website operation, checkout, security, and preferences, as well as analytics or marketing cookies where permitted. Visitors can manage non-essential cookies through [COOKIE SETTINGS LINK] or through browser settings. Disabling certain cookies may affect website functionality.

Where permitted, Fellora may send offers, product updates, occasion reminders, or other marketing messages. Customers may opt out using the unsubscribe method in the communication or by contacting us. Transactional messages about an order may still be sent.

We keep personal information only for as long as reasonably necessary for the purposes described in this policy, including order fulfilment, accounting, tax, dispute resolution, fraud prevention, and legal compliance. Different categories of information may be retained for different periods. When no longer required, information is deleted, anonymised, or securely restricted where reasonably practicable.

We use reasonable administrative, technical, and organisational measures intended to protect personal information. No internet transmission or storage method is completely secure, and Fellora cannot guarantee absolute security.

Subject to UAE law and applicable exceptions, individuals may request access to personal information, correction of inaccurate information, deletion, restriction or objection to certain processing, transfer of information where applicable, withdrawal of consent, or information about automated processing. We may request identity verification before acting on a request.

Fellora.ae is not intended for children to place orders independently. We do not knowingly collect personal information directly from children without appropriate parental or guardian involvement. A parent or guardian who believes a child has provided information should contact us.

The website may link to third-party services. Their privacy practices are governed by their own policies, and Fellora is not responsible for those practices.

We may update this Privacy Policy to reflect changes in our services, practices, or legal requirements. The updated version will be posted on Fellora.ae with a revised date.